(The office of a fictional social network)
Boss: Since I bought this network, I started to charge to increase the reach, I changed the rules some times, I let hate speech happen and the network is still strong, up and running...
Dev: That's because it already has a well established name and brand...
Boss: Great! Let's change it too!
All devs: PLOP!
(A bird thrown by the window)
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T-shirt: Oh, xeet!